[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.feryl.cz\/interni-seo-strategie-google-delejte-male-zmeny-konsolidujte-prijmete-zmeny\/#Article","mainEntityOfPage":"https:\/\/www.feryl.cz\/interni-seo-strategie-google-delejte-male-zmeny-konsolidujte-prijmete-zmeny\/","headline":"Intern\u00ed SEO strategie Google: D\u011blejte mal\u00e9 zm\u011bny, konsolidujte, p\u0159ijm\u011bte zm\u011bny","name":"Intern\u00ed SEO strategie Google: D\u011blejte mal\u00e9 zm\u011bny, konsolidujte, p\u0159ijm\u011bte zm\u011bny","description":"Google poskytnul velmi vz\u00e1cn\u00fd, ale kr\u00e1tk\u00fd, pohled do toho, jak\u00fdm zp\u016fsobem vlastn\u011b spravuj\u00ed jejich sedm tis\u00edc intern\u00edch webov\u00fdch str\u00e1nek. &nbsp; Sean O&rsquo;Keefe, data v\u011bdec v&nbsp;Google, tento \u010dtvrtek sd\u00edlel zp\u016fsob, jak\u00fdm Google p\u0159em\u00fd\u0161l\u00ed o jejich vlastn\u00ed intern\u00ed SEO strategii a jejich SEO snah\u00e1ch pro v\u00edce ne\u017e sedm tis\u00edc internetov\u00fdch str\u00e1nek, kter\u00e9 spravuje sama spole\u010dnost. O&rsquo;Keefe sd\u011blil,&hellip; <div class=\"readmore-wrapper\"><a href=\"https:\/\/www.feryl.cz\/interni-seo-strategie-google-delejte-male-zmeny-konsolidujte-prijmete-zmeny\/\" class=\"more-link\">P\u0159e\u010d\u00edst <\/a><\/div>","datePublished":"2019-09-11","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.feryl.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.feryl.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fb50772173929303fbe6024f179e4dd9837c71f6efc661bdb046860d442d05b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb50772173929303fbe6024f179e4dd9837c71f6efc661bdb046860d442d05b5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"feryl.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.feryl.cz\/interni-seo-strategie-google-delejte-male-zmeny-konsolidujte-prijmete-zmeny\/","wordCount":765,"articleBody":"Google poskytnul velmi vz\u00e1cn\u00fd, ale kr\u00e1tk\u00fd, pohled do toho, jak\u00fdm zp\u016fsobem vlastn\u011b spravuj\u00ed jejich sedm tis\u00edc intern\u00edch webov\u00fdch str\u00e1nek.&nbsp;Sean O&rsquo;Keefe, data v\u011bdec v&nbsp;Google, tento \u010dtvrtek sd\u00edlel zp\u016fsob, jak\u00fdm Google p\u0159em\u00fd\u0161l\u00ed o jejich vlastn\u00ed intern\u00ed SEO strategii a jejich SEO snah\u00e1ch pro v\u00edce ne\u017e sedm tis\u00edc internetov\u00fdch str\u00e1nek, kter\u00e9 spravuje sama spole\u010dnost. O&rsquo;Keefe sd\u011blil, \u017ee Google \u010din\u00ed zhruba v&nbsp;pr\u016fm\u011bru dv\u011b st\u011b zm\u011bn na t\u011bchto str\u00e1nk\u00e1ch na ka\u017edodenn\u00ed b\u00e1zi a samotn\u00e1 spr\u00e1va pro SEO v&nbsp;t\u011bchto p\u0159\u00edpadech tak m\u016f\u017ee b\u00fdt velmi komplikovan\u00e1.&nbsp;Je velmi vz\u00e1cn\u00e9 vid\u011bt tento skryt\u00fd sv\u011bt, kde Google praktikuje sv\u00e9 vlastn\u00ed SEO postupy.&nbsp;Mal\u00e9 zm\u011bny maj\u00ed velk\u00fd dopad. Prvn\u00ed pointa Google byla ta, \u017ee \u010dasto velk\u00e9 str\u00e1nky, kter\u00e9 \u010din\u00ed mal\u00e9 zm\u011bny, maj\u00ed daleko v\u011bt\u0161\u00ed vliv a dopad a vr\u00e1t\u00ed se to dan\u00fdm str\u00e1nk\u00e1m daleko v\u00edce, co se t\u00fd\u010de hodnocen\u00ed str\u00e1nky v&nbsp;samotn\u00e9m vyhled\u00e1v\u00e1n\u00ed. Google popsal r\u016fst jedn\u00e9 str\u00e1nky z&nbsp;on\u011bch sedmi tis\u00edc, marketingov\u00e9 str\u00e1nky Google My Business (m\u016fj byznys), kde tak\u00e9 uk\u00e1zal, jak p\u0159id\u00e1v\u00e1n\u00ed kanonick\u00fdch tag\u016f, hreflang tag\u016f do jejich XML sitemaps, vylep\u0161ov\u00e1n\u00ed jejich metadat a dal\u0161\u00ed zm\u011bny vy\u00fastily v&nbsp;n\u00e1r\u016fsty jejich organick\u00e9 trafiky ve vyhled\u00e1v\u00e1n\u00ed.&nbsp;P\u0159ijm\u011bte zm\u011bnu a za\u0159i\u010fte se podle n\u00ed. Google tak\u00e9 doporu\u010dil spr\u00e1vc\u016fm webu, aby se neb\u00e1li d\u011blat zm\u011bny na jejich vlastn\u00edch str\u00e1nk\u00e1ch. Google tak\u00e9 dal n\u011bjak\u00e9 AMP a Progressive Web apps, kter\u00e9 jsou Googlem podporovan\u00e9 separ\u00e1tn\u00ed projekty, jako dva p\u0159\u00edklady zm\u011bn, kter\u00e9 Google p\u0159ijal a za\u0159\u00eddil se podle nich.&nbsp;Google tak\u00e9 sd\u011blil: &bdquo;zjistili jsme, \u017ee \u010d\u00edm v\u00edce se za\u0159\u00edd\u00edme podle dan\u00fdch zm\u011bn a \u010d\u00edm v\u00edce s&nbsp;nimi experimentujeme, t\u00edm lep\u0161\u00ed jsou na\u0161e SEO v\u00fdsledky.&ldquo; Google tak\u00e9 sd\u011blil, \u017ee opravili Google Search Console chyby, implementovaly strukturovan\u00e1 data, p\u0159idali AMP na jejich str\u00e1nku &bdquo;Think with Google&ldquo;, co\u017e tak\u00e9 pomohlo n\u00e1r\u016fstu dojm\u016f o dv\u011b st\u011b procent. Tak\u00e9 zlep\u0161ili spoustu obsahu na jejich str\u00e1nce, co\u017e p\u0159idalo v\u00edce ne\u017e tis\u00edc dojm\u016f za den, tedy alespo\u0148 podle jejich sd\u011blen\u00ed.&nbsp;&nbsp;Konsolidace. B\u011bhem n\u011bkolika minul\u00fdch let, spousta SEO spole\u010dnost\u00ed a projektant\u016f neust\u00e1le opakovala, \u017ee: &bdquo;m\u00e9n\u011b je v\u00edce&ldquo;. Co\u017e znamenalo, \u017ee pokud m\u00e1te m\u00e9n\u011b webovek a na nich m\u00e9n\u011b str\u00e1nek s&nbsp;vysoce kvalitn\u00edm obsahem, t\u00edm \u010dast\u011bji to povede k&nbsp;lep\u0161\u00edm SEO v\u00fdsledk\u016fm. Google tak\u00e9 tuto tezi podpo\u0159il a sd\u011blil, \u017ee se chystaj\u00ed konsolidovat n\u011bkolik jejich webov\u00fdch str\u00e1nek. Google tak\u00e9 zjistil, \u017ee &bdquo;velk\u00fd po\u010det&ldquo; skoro duplicitn\u00edch str\u00e1nek existuje nap\u0159\u00ed\u010d jejich on-line imp\u00e9riem.&nbsp;&bdquo;Duplicitn\u00ed obsah nen\u00ed jenom matouc\u00ed pro samotn\u00e9 u\u017eivatele, ale je tak\u00e9 matouc\u00ed pro samotn\u00e9 internetov\u00e9 vyhled\u00e1va\u010de,&ldquo; Google napsal. Google tak\u00e9 p\u0159idal, \u017ee: &bdquo;vytv\u00e1\u0159en\u00edm jedn\u00e9 velk\u00e9 webov\u00e9 str\u00e1nky, nam\u00edsto n\u011bkolika mikrostr\u00e1nek, je tou nejlep\u0161\u00ed cestou, jak podpo\u0159it organick\u00fd r\u016fst za ur\u010ditou dobu.&ldquo;&nbsp;V&nbsp;jedn\u00e9 p\u0159\u00edpadov\u00e9 studii, kterou Google poskytl Google Retail str\u00e1nce, vzali asi \u0161est star\u00fdch webov\u00fdch str\u00e1nek a konsolidovali jejich obsah. Ud\u011blali jednu velkou webovou str\u00e1nku a to v&nbsp;kone\u010dn\u00e9m d\u016fsledku vedlo ke zdvojn\u00e1soben\u00ed jejich call-to-action pom\u011bru na str\u00e1nce a tak\u00e9 zap\u0159\u00ed\u010dinilo a\u017e \u0161edes\u00e1ti \u010dty\u0159 procentn\u00ed n\u00e1r\u016fst v&nbsp;organick\u00e9 trafice.&nbsp;Pro\u010d na tom z\u00e1le\u017e\u00ed? V\u0161echny spole\u010dnosti, a dokonce i velk\u00e9 internetov\u00e9 vyhled\u00e1va\u010de, se mus\u00ed starat o jejich SEO snahy, aby nep\u0159i\u0161ly vnive\u010d. V&nbsp;tomto vz\u00e1cn\u00e9m Google p\u0159\u00edsp\u011bvk\u016f spole\u010dnost sd\u00edl\u00ed n\u011bkter\u00e9 jejich p\u0159\u00edpadov\u00e9 studie o tom, jak mohou n\u011bkter\u00e9 SEO strategie pomoci na cest\u011b za \u00fasp\u011bchem a hlavn\u011b n\u00e1r\u016fstem jejich organick\u00e9ho provozu. Google tak\u00e9 doporu\u010duje, abyste se mrkli na jejich SEO starter Guide a kdy\u017e budete u toho, abyste se tak\u00e9 pod\u00edvali do SEO sekce.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Intern\u00ed SEO strategie Google: D\u011blejte mal\u00e9 zm\u011bny, konsolidujte, p\u0159ijm\u011bte zm\u011bny","item":"https:\/\/www.feryl.cz\/interni-seo-strategie-google-delejte-male-zmeny-konsolidujte-prijmete-zmeny\/#breadcrumbitem"}]}]