[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.feryl.cz\/interni-seo-strategie-google-delejte-male-zmeny-konsolidujte-prijmete-zmeny\/#Article","mainEntityOfPage":"https:\/\/www.feryl.cz\/interni-seo-strategie-google-delejte-male-zmeny-konsolidujte-prijmete-zmeny\/","headline":"Intern\u00ed SEO strategie Google: D\u011blejte mal\u00e9 zm\u011bny, konsolidujte, p\u0159ijm\u011bte zm\u011bny","name":"Intern\u00ed SEO strategie Google: D\u011blejte mal\u00e9 zm\u011bny, konsolidujte, p\u0159ijm\u011bte zm\u011bny","description":"Google poskytnul velmi vz\u00e1cn\u00fd, ale kr\u00e1tk\u00fd, pohled do toho, jak\u00fdm zp\u016fsobem vlastn\u011b spravuj\u00ed jejich sedm tis\u00edc intern\u00edch webov\u00fdch str\u00e1nek. \u00a0 Sean O\u2019Keefe, data v\u011bdec v\u00a0Google, tento \u010dtvrtek sd\u00edlel zp\u016fsob, jak\u00fdm Google p\u0159em\u00fd\u0161l\u00ed o jejich vlastn\u00ed intern\u00ed SEO strategii a jejich SEO snah\u00e1ch pro v\u00edce ne\u017e sedm tis\u00edc internetov\u00fdch str\u00e1nek, kter\u00e9 spravuje sama spole\u010dnost. O\u2019Keefe sd\u011blil,&hellip; <div class=\"readmore-wrapper\"><a href=\"https:\/\/www.feryl.cz\/interni-seo-strategie-google-delejte-male-zmeny-konsolidujte-prijmete-zmeny\/\" class=\"more-link\">P\u0159e\u010d\u00edst <\/a><\/div>","datePublished":"2019-09-11","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.feryl.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.feryl.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fb50772173929303fbe6024f179e4dd9837c71f6efc661bdb046860d442d05b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb50772173929303fbe6024f179e4dd9837c71f6efc661bdb046860d442d05b5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"feryl.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.feryl.cz\/wp-content\/uploads\/art340938_16x9_20260817_124517_WR7Kho.jpg","url":"https:\/\/www.feryl.cz\/wp-content\/uploads\/art340938_16x9_20260817_124517_WR7Kho.jpg","height":0,"width":0},"url":"https:\/\/www.feryl.cz\/interni-seo-strategie-google-delejte-male-zmeny-konsolidujte-prijmete-zmeny\/","about":["Online"],"wordCount":726,"articleBody":"Google poskytnul velmi vz\u00e1cn\u00fd, ale kr\u00e1tk\u00fd, pohled do toho, jak\u00fdm zp\u016fsobem vlastn\u011b spravuj\u00ed jejich sedm tis\u00edc intern\u00edch webov\u00fdch str\u00e1nek.\u00a0Sean O\u2019Keefe, data v\u011bdec v\u00a0Google, tento \u010dtvrtek sd\u00edlel zp\u016fsob, jak\u00fdm Google p\u0159em\u00fd\u0161l\u00ed o jejich vlastn\u00ed intern\u00ed SEO strategii a jejich SEO snah\u00e1ch pro v\u00edce ne\u017e sedm tis\u00edc internetov\u00fdch str\u00e1nek, kter\u00e9 spravuje sama spole\u010dnost. O\u2019Keefe sd\u011blil, \u017ee Google \u010din\u00ed zhruba v\u00a0pr\u016fm\u011bru dv\u011b st\u011b zm\u011bn na t\u011bchto str\u00e1nk\u00e1ch na ka\u017edodenn\u00ed b\u00e1zi a samotn\u00e1 spr\u00e1va pro SEO v\u00a0t\u011bchto p\u0159\u00edpadech tak m\u016f\u017ee b\u00fdt velmi komplikovan\u00e1.\u00a0Je velmi vz\u00e1cn\u00e9 vid\u011bt tento skryt\u00fd sv\u011bt, kde Google praktikuje sv\u00e9 vlastn\u00ed SEO postupy.\u00a0Mal\u00e9 zm\u011bny maj\u00ed velk\u00fd dopad. Prvn\u00ed pointa Google byla ta, \u017ee \u010dasto velk\u00e9 str\u00e1nky, kter\u00e9 \u010din\u00ed mal\u00e9 zm\u011bny, maj\u00ed daleko v\u011bt\u0161\u00ed vliv a dopad a vr\u00e1t\u00ed se to dan\u00fdm str\u00e1nk\u00e1m daleko v\u00edce, co se t\u00fd\u010de hodnocen\u00ed str\u00e1nky v\u00a0samotn\u00e9m vyhled\u00e1v\u00e1n\u00ed. Google popsal r\u016fst jedn\u00e9 str\u00e1nky z\u00a0on\u011bch sedmi tis\u00edc, marketingov\u00e9 str\u00e1nky Google My Business (m\u016fj byznys), kde tak\u00e9 uk\u00e1zal, jak p\u0159id\u00e1v\u00e1n\u00ed kanonick\u00fdch tag\u016f, hreflang tag\u016f do jejich XML sitemaps, vylep\u0161ov\u00e1n\u00ed jejich metadat a dal\u0161\u00ed zm\u011bny vy\u00fastily v\u00a0n\u00e1r\u016fsty jejich organick\u00e9 trafiky ve vyhled\u00e1v\u00e1n\u00ed.\u00a0P\u0159ijm\u011bte zm\u011bnu a za\u0159i\u010fte se podle n\u00ed. Google tak\u00e9 doporu\u010dil spr\u00e1vc\u016fm webu, aby se neb\u00e1li d\u011blat zm\u011bny na jejich vlastn\u00edch str\u00e1nk\u00e1ch. Google tak\u00e9 dal n\u011bjak\u00e9 AMP a Progressive Web apps, kter\u00e9 jsou Googlem podporovan\u00e9 separ\u00e1tn\u00ed projekty, jako dva p\u0159\u00edklady zm\u011bn, kter\u00e9 Google p\u0159ijal a za\u0159\u00eddil se podle nich.\u00a0Google tak\u00e9 sd\u011blil: \u201ezjistili jsme, \u017ee \u010d\u00edm v\u00edce se za\u0159\u00edd\u00edme podle dan\u00fdch zm\u011bn a \u010d\u00edm v\u00edce s\u00a0nimi experimentujeme, t\u00edm lep\u0161\u00ed jsou na\u0161e SEO v\u00fdsledky.\u201c Google tak\u00e9 sd\u011blil, \u017ee opravili Google Search Console chyby, implementovaly strukturovan\u00e1 data, p\u0159idali AMP na jejich str\u00e1nku \u201eThink with Google\u201c, co\u017e tak\u00e9 pomohlo n\u00e1r\u016fstu dojm\u016f o dv\u011b st\u011b procent. Tak\u00e9 zlep\u0161ili spoustu obsahu na jejich str\u00e1nce, co\u017e p\u0159idalo v\u00edce ne\u017e tis\u00edc dojm\u016f za den, tedy alespo\u0148 podle jejich sd\u011blen\u00ed.\u00a0\u00a0Konsolidace. B\u011bhem n\u011bkolika minul\u00fdch let, spousta SEO spole\u010dnost\u00ed a projektant\u016f neust\u00e1le opakovala, \u017ee: \u201em\u00e9n\u011b je v\u00edce\u201c. Co\u017e znamenalo, \u017ee pokud m\u00e1te m\u00e9n\u011b webovek a na nich m\u00e9n\u011b str\u00e1nek s\u00a0vysoce kvalitn\u00edm obsahem, t\u00edm \u010dast\u011bji to povede k\u00a0lep\u0161\u00edm SEO v\u00fdsledk\u016fm. Google tak\u00e9 tuto tezi podpo\u0159il a sd\u011blil, \u017ee se chystaj\u00ed konsolidovat n\u011bkolik jejich webov\u00fdch str\u00e1nek. Google tak\u00e9 zjistil, \u017ee \u201evelk\u00fd po\u010det\u201c skoro duplicitn\u00edch str\u00e1nek existuje nap\u0159\u00ed\u010d jejich on-line imp\u00e9riem.\u00a0\u201eDuplicitn\u00ed obsah nen\u00ed jenom matouc\u00ed pro samotn\u00e9 u\u017eivatele, ale je tak\u00e9 matouc\u00ed pro samotn\u00e9 internetov\u00e9 vyhled\u00e1va\u010de,\u201c Google napsal. Google tak\u00e9 p\u0159idal, \u017ee: \u201evytv\u00e1\u0159en\u00edm jedn\u00e9 velk\u00e9 webov\u00e9 str\u00e1nky, nam\u00edsto n\u011bkolika mikrostr\u00e1nek, je tou nejlep\u0161\u00ed cestou, jak podpo\u0159it organick\u00fd r\u016fst za ur\u010ditou dobu.\u201c\u00a0V\u00a0jedn\u00e9 p\u0159\u00edpadov\u00e9 studii, kterou Google poskytl Google Retail str\u00e1nce, vzali asi \u0161est star\u00fdch webov\u00fdch str\u00e1nek a konsolidovali jejich obsah. Ud\u011blali jednu velkou webovou str\u00e1nku a to v\u00a0kone\u010dn\u00e9m d\u016fsledku vedlo ke zdvojn\u00e1soben\u00ed jejich call-to-action pom\u011bru na str\u00e1nce a tak\u00e9 zap\u0159\u00ed\u010dinilo a\u017e \u0161edes\u00e1ti \u010dty\u0159 procentn\u00ed n\u00e1r\u016fst v\u00a0organick\u00e9 trafice.\u00a0Pro\u010d na tom z\u00e1le\u017e\u00ed? V\u0161echny spole\u010dnosti, a dokonce i velk\u00e9 internetov\u00e9 vyhled\u00e1va\u010de, se mus\u00ed starat o jejich SEO snahy, aby nep\u0159i\u0161ly vnive\u010d. V\u00a0tomto vz\u00e1cn\u00e9m Google p\u0159\u00edsp\u011bvk\u016f spole\u010dnost sd\u00edl\u00ed n\u011bkter\u00e9 jejich p\u0159\u00edpadov\u00e9 studie o tom, jak mohou n\u011bkter\u00e9 SEO strategie pomoci na cest\u011b za \u00fasp\u011bchem a hlavn\u011b n\u00e1r\u016fstem jejich organick\u00e9ho provozu. Google tak\u00e9 doporu\u010duje, abyste se mrkli na jejich SEO starter Guide a kdy\u017e budete u toho, abyste se tak\u00e9 pod\u00edvali do SEO sekce.\t                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Intern\u00ed SEO strategie Google: D\u011blejte mal\u00e9 zm\u011bny, konsolidujte, p\u0159ijm\u011bte zm\u011bny","item":"https:\/\/www.feryl.cz\/interni-seo-strategie-google-delejte-male-zmeny-konsolidujte-prijmete-zmeny\/#breadcrumbitem"}]}]